Last week we had a bi-annual meeting to preview the next season.
While you are just starting to get into the swing of your fall and winter knitting and crocheting, we were looking at yarns and patterns for Spring 2014!
For these meetings we bring all our representatives from across the country in from the field, then lock them in a room and make them learn about the new products.
Ok, I’m exaggerating. We let them out for bathroom breaks. But otherwise it’s a pretty intense week. Fortunately, there is a basket of chocolates on the table to give us all energy.
I can’t really show you many pictures, because I don’t want to ruin the surprise, but I’ll try to give you a little taste of what the week was like.
These meetings are important because they allow our field reps to become familiar with the new colors of existing yarns, brand new yarns, and new patterns. They refresh their color cards to reflect changes to the various yarn lines and get new sample balls that they can show yarn store owners.
Did you ever wonder how the owner of your local yarn store finds all those great yarns gracing the shelves?
There are two main ways. First, there is an industry trade show twice a year where store owners can meet with many yarn companies, like Knitting Fever, all at once. It can be a bit overwhelming (but fun) because it’s hard to see everything in just a few days. However, many owners don’t get to attend because they would have to close their store while they are away. The travel costs can add up, too.
The second, and easier, way for store owners to review yarns is by meeting with traveling representatives. If you ever see your store owner huddled in a corner with someone with a lot of suitcases, it’s probably a yarn company rep.
Meeting with a traveling rep gives the store owner a chance to flip through the color cards, squeeze a few sample yarn balls, and even check out some sample garments. All in the comfort of their own store.
See all the Debbie Bliss Rialto 4 ply colors here.
Have you ever needed the perfect color for a project, but your store doesn’t have it in stock? You might have gone through the color card for the yarn you wanted before the store wrote a special order for you.
Those color cards are hard to come by because they are rare beasts. Those little yarn tassels are all hand-tied! In some cases the manufacturer sends us color cards that are already made up. In other cases, members of our office staff have to take time to cut strands from yarn balls and tie the tassels.
As the reps review the new yarns they trim the color cards so all the tassels are the same length and none of the information on the card is blocked.
There were a lot of yarn bits all over the floor at the end of the day! The cleaning crew didn’t bother trying to straighten up the conference room until the first wave of reps left on Wednesday afternoon. Obviously, the cleaning crew has worked around these meetings before!
See all the Mirasol Hasa colors here.
But it wasn’t hard work the whole week. There were team dinners in the evening and breakfast in the hotel restaurant in the mornings. There might have even been a few rubber band fights when the boss wasn’t looking, but you didn’t hear that from me!
And it was a chance to see what people had been knitting (or crocheting).
Paul knit this wonderful version of the Sharp & Stranded hat using two colors of Hayfield Double Knitting With Wool yarn. It looks great on, but he was feeling camera shy last week. Hayfield DK with Wool is machine washable, making it a great choice for easy-care garments.
It was exciting to see the remote team members and have a peek at the new spring yarns. I had trouble falling to sleep some nights because my brain was whirling with all the possible projects!
But I’ve shared all I can for now. Until it’s time to tell you more, let’s get back to enjoying autumn!